So Jyothika starrer Ponmagal Vandhal is the first south Indian film to release directly on OTT Platform, which had a release on May 29 through amazon prime. The film is produced by Suriya for 2D Entertainment with a bunch of impressive casting namely Bakyaraj, Thiyagaran, Pandiyarajan, Prathap, Parthiban along with Jyothika, Directed by debutant JJ Fredrick.
The film revolves around a newbie lawyer who reopens a case of a psycho killer, fights for the justice of a victim and spotlights a murder mystery involving child abuse and sexual harassment. The plot is usual, but the way it’s taken and the content it speaks about are appreciatable. It strongly conveys that the harassed soul must come out of hesitation and shout it out so that it will be a lesson and reduce such harassment on the future.
Film’s direct release will be surely a disappointment and fear for theater owners and distributors. But Ponmagal Vandhal is not a usual commercial flick or an experimental film. Its a court drama with a message which suits the home theater screening, such movies are rare to get a good reception and run at theaters. It may or may not get a commendable reception on its theatrical release. But the film has gained a huge reach and views due to the buzz of first Digital release on a lockdown period with no releases recently. And it is also very good that such a movie with a much-needed message for the society released on this time will get a better reach than a usual release with a bunch of movies.
Though its a heat up for theater business, we feel that this won’t be a major set back for theaters, as there are a lot of films which are meant for big-screen release. And mostly every creator prefers their creation to be released in theaters but not everyone gets it done easily. From now on, feature films have two options to reach people, films with good content which lacks a theatrical release making or a film struggling financially will opt for a digital Release which is a good sign for an artist’s creation to get a way to reach us.
Summing up, Ponmagal Vandal is a perfect direct digital release to watch it out from where ever you are.