Superstar Rajinikanth’s daughter Soundarya who recently directed him in India’s First Performance Capturing movie, Kochadaiiyaan has joined as the Director Creative & Strategy for Eros and head of the company’s digital initiatives including Eros Now in South India on August 29 , 2014 . Her first work under Eros will be for Vijay starring Kaththi , which album rights has been bagged by Eros .
She, in her official twitter page, said, “Excited to associate with Kaththi team – Anirudh, AR Murugadoss and Ilayathalapathy Vijay. Kaththi is Eros Music’s first tamil album, and will release on 18th September.”
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