Google says “Target India”
In order to promote paid apps in India and make it easier for users to buy apps in the country, Google has launched prepaid vouchers that can be redeemed on the company’s Play Store.
In a country where may people do not have credit cards and most are wary of sharing their debit and credit card information online, Google has launched a program that allows users to buy prepaid cash vouchers via stores using cash or any other form of payment accepted by retail stores.
These cash vouchers can be used on Google’s Play Store to buy digital content like apps, ebooks, movies, etc. These vouchers can be purchased in denominations of Rs 500, 1,000 and 1,5000 at Spice Hotspot outlets in Delhi-NCR, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata and Jaipur, Google India said in a blog post.
In order to redeem these prepaid vouchers, Android users need to visit http://play.google.com/redeem.